But this set of temporary changes is the best way we can see to support all our customers through these strange times. Likewise, long-term availability of our products, from stock, is a core part of our value proposition to industrial customers.
In the entire history of Raspberry Pi, we have never increased the price of a product, and have often been able to reduce prices between, and sometimes within, generations. Our guidance to industrial and embedded users of Raspberry Pi 3B+ who wish to optimise availability in 2022 is to begin migrating your designs to the 1GB variant of Raspberry Pi 4. In contrast, Raspberry Pi 3B+ uses the same wireless chipset as Raspberry Pi 4, with the same FCC modular certification we expect this similarity to translate into a lower migration cost. Raspberry Pi 3B has a single-band radio, without a shield can many industrial users will have made significant investments in compliance testing. Users of Compute Modules will of course have made investments in carrier board designs and inventory. In allocating our limited stocks of 40nm silicon, we will prioritise Compute Module 3, Compute Module 3+, and Raspberry Pi 3B, and deprioritise Raspberry Pi 3B+. This provides a degree of choice: less memory at the same price or the same memory at a higher price. To support the many industrial customers who have designed the 2GB variant of Raspberry Pi 4 into their products, we are reintroducing the 1GB variant at the $35 price point. We are therefore moving it back to $45 on a temporary basis. Unfortunately, cost increases caused by the current shortage mean that this product is not currently economically viable at this reduced price point.
We’re still glad we did this, as countless young people made use of this device as they studied from home during the pandemic. In February last year, we announced that we were discontinuing the 1GB variant of Raspberry Pi 4, and moving the 2GB product to our signature price of $35. 2GB Raspberry Pi 4 temporarily moves back to $45
With this in mind, we’re making several changes to help our customers, many of whom are buying Raspberry Pis to power their businesses, navigate the next twelve months. These challenges will fall most heavily on our older products, built on 40nm silicon: in practice, anything that isn’t a Raspberry Pi 4, Raspberry Pi 400, or Compute Module 4. We’re now expecting our supply chain challenges to continue through much of 2022. The result has been a shortage of some products, notably Raspberry Pi Zero and the 2GB variant of Raspberry Pi 4. But despite significantly increased demand, we’ll only end up making around seven million units in 2021: pretty much exactly what we did in 2020. Our own commercial team, our licensees, and our partners at Sony have done a great job keeping components coming in the door and products going out. At Raspberry Pi, we are not immune to this.
0 kommentar(er)
